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Re:Building a chatbot on Facebook Messenger with Ruby on Rails by pmontra on Wednesday April 26, 2017 @10:28AM (#14203242)
I assume we're talking about chatbots on phones.

For the users the advantage is that they don't have to install anything. The disadvantage is that it's a more crude UI than a full fledged app or a modern mobile website but that can be hidden by a good design.

However a conversational UI mostly flows in time with little memory (scrolling and searching are possible but not user friendly), whilst apps/desktop/websites mostly spread in a 2D space. The design of the interaction is very different. Just try some mockup tools for chatbots and you'll find it out quickly.

There are advantages for developers too: it's easier to develop a chatbot than an app (unless you go very deep in AI), as much as it was to develop a web app than a desktop one. It costs less, it delivers earlier, it can be updated 100 times per day without app store approvals.

Edit: s/full fledged API/full fledged app/

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