Violating the TOS of your competitors API so you can directly compete with them is risky, and due to the overly broad nature of CFAA it could easily end with multiple Uber employees in prison if pursued criminally.

Not that I think it will be pursued criminally, as Uber has power & influence on its side to protect it from repercussions people like myself would face for doing the same exact thing. I wish that weren't the case though, we should all be equal in the eyes of the law.