Re:A new Google brand designed using only black, white and R...
by GuiA on Monday April 24, 2017 @01:38PM
(#14186271)
From the page:
"an elite training program for their most senior advertising executives and the people responsible for Google’s financial succes [...] For Google employees, the Black Belt should be a literal badge of honor to wear with pride [...] the result of this thinking is a brand identity built to represent the elite in every Google team"
"In contrast to the "black belt as master" stereotype, a black belt commonly indicates the wearer is competent in a style's basic technique and principles [...] the shodan black belt is not the end of training but rather as a beginning to advanced learning: the individual now "knows how to walk" and may thus begin the "journey"."
"an elite training program for their most senior advertising executives and the people responsible for Google’s financial succes [...] For Google employees, the Black Belt should be a literal badge of honor to wear with pride [...] the result of this thinking is a brand identity built to represent the elite in every Google team"
From https://en.wikipedia.org/wiki/Black_belt_(martial_arts):
"In contrast to the "black belt as master" stereotype, a black belt commonly indicates the wearer is competent in a style's basic technique and principles [...] the shodan black belt is not the end of training but rather as a beginning to advanced learning: the individual now "knows how to walk" and may thus begin the "journey"."
Nice cultural appropriation :)