Some people are all "Self-publishing is great! I get half of the price of every book I sell."

After doing it for a while I would gladly take a much lower percentage of each sale in return for much huger sales, and having people to deal with printing, distribution, publicity, advertising, and all the other parts of the process that aren't "me drawing the next page of comics". And I'm lucky to be working in comics, rather than words, where there's a significant tradition of "underground" publishing that's become legitimatized into "small-press" and "independent" publishing, rather than an epithet like "vanity press".‘