If you want to go all conspiracy theory on this, you can go with the "There is no such thing as bad publicity", and this amount of coverage ironically could even get some sales on the product, or some attention on the company at the very least, even if it's in the context of mocking it.

Had it not be for the fact apparently you need the machine for the privilege of buying juice pouches, I would even say some people might see the value of buying the pre-packaged juice and then squeezing it themselves, feeling good for having saved "400 dollars on an expensive machine", while still causing some revenue impact for the company that now has pivoted to selling only the juice pouches, maybe even as a subscription service.