Pretty much. And 3-4 other, very similar startups- most have ended the same way in failing to get anything to market. Dynamics has been around for a while with a similar product, but B2B sales strategy, though they don't seem to be getting much traction. Cool idea on the surface, but clearly has some fatal flaws. Just funny to me how VCs are willing to fund essentially the same company that has failed multiple times before... though in this case, maybe their VCs actually did the diligence and that's what led them to back out (total speculation).