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Re:Google plans ad-blocking feature in Chrome browser by bitmapbrother on Wednesday April 19, 2017 @08:28PM (#14152998)
Google isn't defining anything unilaterally - the Coalition for Better Ads is.

https://www.betterads.org/standards/

Re:Google plans ad-blocking feature in Chrome browser by hackuser on Wednesday April 19, 2017 @08:30PM (#14153005)
Yes, but there are probably other standards that Google's ads don't meet, and Google isn't using those.
Re:Google plans ad-blocking feature in Chrome browser by sooheon on Thursday April 20, 2017 @01:16AM (#14154148)
Like tracking of user data.
Re:Google plans ad-blocking feature in Chrome browser by ethics_gradient on Saturday April 22, 2017 @12:24AM (#14171105)
Is this sarcastic?
Re:Google plans ad-blocking feature in Chrome browser by rmc on Thursday April 20, 2017 @05:39AM (#14155220)
That's an industry body from big advertisers, like Google. I'm pretty sure "Don't store user data" isn't included in that "standard"
Re:Google plans ad-blocking feature in Chrome browser by freehunter on Thursday April 20, 2017 @11:20AM (#14157455)
What we need is a Sarbanes-Oxley for the Internet. If you track users and store their data, you have to be Internet-SOX compliant to prove you're handling it in a responsible way. Especially with the anti-fraud protections on credit cards these days, storing PII and browsing history is a lot more dangerous than a credit card breach.
Re:Google plans ad-blocking feature in Chrome browser by rmc on Monday April 24, 2017 @06:08AM (#14183079)
Or tech companies could put themselves under EU data protection law.