Re:The Art of Writing One-Sentence Product Descriptions
by _pmf_ on Wednesday April 19, 2017 @06:33AM
(#14146760)
> they're using shorthand the way Kalanick used "Mercedes"
I disagree. Using "Mercedes" instead of "taxi" changes the framing (using "taxi" would have evoked "oh, it's a taxi app; thse already exist"); describing something as "Uber for X" does not change the framing (aside from the known fact that it has become a tiring cliche).
I disagree. Using "Mercedes" instead of "taxi" changes the framing (using "taxi" would have evoked "oh, it's a taxi app; thse already exist"); describing something as "Uber for X" does not change the framing (aside from the known fact that it has become a tiring cliche).