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Re:Vanguard Is Growing Faster Than Everybody Else Combined by runeks on Wednesday April 19, 2017 @01:47AM (#14145726)
It's also possible that Vanguard just delivers the same products as their competitors, just at a significantly lower price (management cost).

Keep in mind also that "growing" in this context doesn't refer to huge profits (as far as I know). As far as I can see, as a non-expert, Vanguard just offers the same products as everyone else, except at half the yearly management cost. I mean, when you're looking for some index fund, and Vanguard is one third the cost, is it any surprise they're taking away customers from the incumbents?

EDIT: For example, here's TLT (0.15% p.a.) vs Vanguard's long term bond etf (0.07% p.a.): https://personal.vanguard.com/us/funds/snapshot?FundId=3144&... https://www.ishares.com/us/products/239454/ishares-20-year-t...

Re:Vanguard Is Growing Faster Than Everybody Else Combined by bluGill on Wednesday April 19, 2017 @11:29AM (#14148401)
Vanguard is the incumbent in index funds. They invented them, and it was many years before anyone else offered them.