I feel like "Cloud DVR" is as much of an intentional missing-the-point on the part of traditional players in the market. It still feels a lot like "based on how popular the Tivo originally was, people really want a DVR" and missing the point that regardless of the technology actually used: people just wanted to watch shows on their schedule, not some overpaid executive's schedule based on astrology readings and Nielsen surveys (which may as well be astrology readings themselves).

Beyond maybe being a legal workaround and maybe being a way to not confuse old people used to decades of cable subscription: Continuing to apply "Cloud DVR" as a terminology for and its "modern VCR" skeumorphism to services like PlayStation Vue continues the tradition of treating "live TV" as "the real thing" and on-demand/Cloud DVR as the exception and the lesser experience. It's hard not to see that as a willful ignorance from the existing players that they might still have hope to put the genie back into the bottle and return to the halcyon days where people lived to TV schedules and captive eyeballs were guaranteed delivered to very happy advertisers.