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Re:The psychology of restaurant menu design by coldtea on Saturday April 15, 2017 @09:45AM (#14120681)
>I guess I'm not their target market. I'm sure I'm not alone on this one. I see unfamiliar terms and will never order that item. I like to know what I'm eating.

That's why they have some ultra familiar stuff next to the exotic fair, for your like...

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