This type of nonsense isn't necessarily evil on its face. It's a theatric response to the lazy and hysterical approach that the press and other spectators take with any event.

Communications like this are signals to professionals who speak the jargon. If you know wtf you are talking about, it's pretty easy to parse the nonsense and figure out what is actually going on.

If you're in the know about a topic that others aren't, it's easily to spot these things by looking at the editorial decisions. If there's a new smartphone, and in the 2 hour keynote address, there's no mention of battery life improvements... guess what? The battery sucks.