Sure, the same people get the money in the end, but if one of their 4-5 nearly-identical businesses takes a serious hit, and the others grow, then they're learned what the market is serious about.

It's less money for them regardless of which business, because they'll have to actually offer compelling compensation for overbooking.

That's assuming this ends in this passengers favor. If that happens, and the average traveler knows that saying "No, thank you" is an option for deplaning...well.

Edit: Betting Congress will also soon raise the current $1350 limit per ticket on denied boarding. They love to find ways to seem like heroes.