This is exactly it, for me. Having grown up in farm country, I know that Monsanto is just one of many similar players in the game, yet only Monsanto gets the criticism. Apple bore the brunt of media narratives on Chinese working conditions, but a small amount of poking shows a whole host of tech companies with identical or worse practices.

It's a symbol of an entire industry, and the disconnect between the media narrative and the reality is large.

People are uncomfortable with how little they know about their food sources, just as they are uncomfortable about how technology is changing their lives. This sells a good story. There's some truth to parts of the narrative, but at the end of the day if there's a bunch of articles on that narrative, the most accurate one is not likely to be the most read, the most read will be the one with the largest reach by its headline hook and the one that prompts people to share it the most.