It's the same situation with smartphone apps about now. Yes, it's an absolute mire of low quality, exploitative crap at the moment, but when developers try and avoid this by just charging full price (like Nintendo with Super Mario Run), they find their apps are significantly less popular/profitable than if they'd be 'freemium' all along and end up getting a virtual tongue lashing from audiences who expect 'mobile app' to equal 'free with ads/microtransactions'.
Unless everyone charges money for content (which is likely happening because of business reasons) or some service genuinely manage to repair the media's reputation enough people will pay for it and also offers a better, more usable product than everyone else, things aren't changing.
One way to get the charge-for-content back might be to demonstrate how much privacy people are losing and to make some noise about it.
Instead you want an immense pool of content generation for that 27c per day. Good journalism isn't cheap - that's why paper newspapers cost what they do and are full of adverts - but you want to pay rock-bottom prices to individual sources whilst still pretending that you're paying a 'reasonable amount'.
There are movies that cost hundreds of millions to make which make up just one more item in the Netflix catalogue, and Hollywood is far from hurting. It may cost enormous amounts to produce good news, but this is true of the business model I am pointing out as well.
Interesting, the ones who tried to charge seem to be dying.