In the age of social media 'must fly' company tickets are likely to become a thing of the past. As is offering minimum compensation and if not accepted forcibly 'volunteering' a couple of passengers. Spectacles like this are the last thing any public facing company can get away with and if they got away with it in the past it was only because there weren't any easy avenues for people to hold them accountable.

United seems to be on a roll lately.