His view is pretty conservative. Sometimes the interesting thing about apps written from another, outsider perspective is that they approach it in creative ways most people in that niche have not yet thought of. I think the author is parroting the figure of speech "Jack of all trades, master of none" or perhaps the french "Qui trop embrasse, mal etreint" http://en.wikipedia.org/wiki/Jack_of_all_trades,_master_of_n...