noun

• a clever or particular way of doing something: the trick is to put one ski forward and kneel.

Synonyms: [tricks]: art, skills, techniques; secrets, shortcuts.

... and I wish people would stop this witch hunt for "clickbait". It seems any headline that includes trace amounts of creativity, imagination, or suspense is seen as illegitimate, usually with an allusion to some mythical past where every book was apparently called "It was the Gardener: A Murder-Mystery".