100%. This looks like the same idea as my old "favorite" example: the xbox live store, where players were forced to convert from their local currency into "Microsoft Points" before buying anything. Of course, the exchange rate was always something weird and difficult to mentally calculate, like $10 = 830 points or whatever, as a further hurdle to clear in order to find out what something in the xbox live store actually costs in real money. Total scumbaggery.