Hm, seems to be fine for me. Maybe mine is cached? Although I'd honestly be shocked if it was being overloaded from a little HN traffic. One of the blog posts was recently on the front page here and it didn't seem to effect the site at all, ha.

Btw, I should have been more clear (and it's past the edit period). These people are specialists in IoT. "Branding" was just a response to the parent's question of if anybody is highlighting that aspect of what they do.

(The word "branding" feels odd to me. Probably not the word I would have chosen.)