Whoops, you're right! Haha the TV I was looking at wasn't even an OLED TV. I think it was this one: http://www.samsung.com/us/televisions-home-theater/tvs/4k-su...

I guess that's just a regular LCD, but whatever they're doing, it looks amazing.

P.S. I also looked at the LG OLED TVs, but the picture didn't look as nice. Of course, it was probably just the demo video.

The high-end LCDs can go very bright nowadays, and HDR content means that there can be a great contrast between the bright parts and dark parts of an image.

The Samsung you point at is one of the best of last years TVs, so yes, a very good picture. Only downside is that it is edge-lit, meaning that the brightness of light objects can bleed into the surrounding areas.

Where OLED shines though is the low-end, the blacks/dark scenes, where you can go very dark right next to very light.

source: I'm looking for a new TV, so of course have to do extensive research...

I got a Samsung KS8000 and honestly couldn't be happier. I didn't see an image improvement in the 9000 series to justify the additional expense and I didn't want any bigger than 49"

I would love OLED but burn in concerns me still. Maybe in a few years.

What are your favourite options right now?

I've had my eye on the LG OLED55B6V for months now. I actually bought it when it hit £1500 in the UK but was cancelled because they ran out of stock. A few months later and it's now at £1750, probably because they've refixed GBP/USD on it after the brexit disaster.

If it gets down to £1500 I'm gonna pick it up. I watch a lot of dark content and the OLED is amazing at showing it properly.

I think the only thing of note is that the B6 apparently uses a different SOC from the more expensive models (C6/E6 upwards) and apparently this has an effect on motion (potentially subtle stuttering on content not at native frequency).

I don't understand how inflation hasn't gone up by about 20% in the UK - most things seem to have had a huge increase in price with the combination of VAT at 20% (2011) and the devaluation of the pound I'd say we are already a much poorer country than we were 6-7 years ago.

Depends on the price range.

I'm looking at the LG E6 or Samsung KS8000 (which in the UK is the equivalent of the US KS9000) which are 2016 models, or the LG B7/C7 and Samsung Q7F series (2017 models).

One thing to note is that the OLEDs are seriously expensive. The smallest of the high-end ones run at £3k for a 55" set.

Really? The sweet-spot one, LG OLED65B6V (65") is about 24k SEK in Sweden (after 25% VAT). That's about 2100 GBP.

In the UK (with 20% VAT) this one seems to be about 2700 GBP:

https://pricespy.co.uk/product.php?p=3616500

I wonder what's going on here?