If riders are quoted a longer than optimal route, then that appears to be deceptive to me.
If you contracted me to install cabinets in your kitchen, I couldn't defensibly take 1 year to install them, if I estimated 3 days. This doesn't make all cabinet installers employees.
Further the scoring is separately done by the customer. So the conversation is "Can you take the scenic trip? Sorry can't." Further it goes that way because Uber drivers are employed by Uber not independent contractors connected by Uber to customers.
Basically if you want a sink replaced you can define what the sink will look like and function etc but not which tools they use to fix it. When someone is providing core business functions for a year+ receiving constant directions for short term tasks has direct customer interactions thus representing your business etc they just don't have much wiggle room.