I actually prefer the way Google does it. They are really looking for generalists and the process is optimized for that. Once they have determined you have met the hiring bar, then they proceed with a "matching" process which is awesome. You get to list of your interests and get placed on a team in the company that aligns with your preferences and skills.

This is way better IMO to the reverse which is applying to ten different interesting positions at another big tech company and having to speak to individual hiring managers for each position.