> ads that try to deceive me

This is basically all ads, just a matter of degree. It's been a long time since ads where "Hello, I'm the spokesman, our product does X and Y, costs Z and I recommend it heartily".

Effective modern marketing is using a lot of psychology and statistics to tune the message to be as effective as possible without regard for facts (beyond what being caught obviously lying would cost you). It's all deception.

The new disgraced Pepsi ad for example. It's all about brand perception, not product quality.

Exactly. The Deck had great, non-intrusive adds. And they generally plugged good products. I clicked on just about everything I saw on Daring Fireball, both out of support for Gruber and because I was often introduced to new and interesting products. If done right, even an add agency can establish dedicated customers.