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A comment on Horlicks, a drink Brits go to bed with and Indians wake up with. Parent comment

Re:Horlicks, a drink Brits go to bed with and Indians wake u... by LeifCarrotson on Wednesday April 05, 2017 @02:59PM (#14044610)
> and of course, the great big marketing machine - the sodas.

I recently read a science fiction story that described a near-future society in which the space race is restarted following the discovery of an alien drone ship. It describes the situation [1]:

> With rumours abounding that several South American nations are in talks to form their own unified space agency, not to mention the fledgling private endeavours of Virgin, Red Bull, Mitsubishi, Google and BAE Systems, It seems that the second Space Race has begun in earnest.

Red Bull does seem a little out of place in that list, but not much. Why is it that an energy drink company spends SO MUCH on advertising that this isn't all that incongruous?

[1]: https://www.reddit.com/r/HFY/comments/2lkrph/jenkinsverse_9_...

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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by failrate on Wednesday April 05, 2017 @04:49PM (#14045486)
Red Bull is attached to airplane races both legitimate and fanciful. They are not as out of place on that list as you first imagine.
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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by LeifCarrotson on Thursday April 06, 2017 @11:09AM (#14051201)
Yes, I think the Red Bull Air Races are awesome, and they're definitely pushing limits in an area of the human and aeronautic performance envelope that's been passed over by the military. But why and how is a fizzy drink company doing all this?

They're also attached as my sibling comment notes to Felix Baumgartner's space jump. Not to mention such diverse activites as snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events. Cliff diving. Soapbox races. Flugtag. F1. E-sports. Stock Cars. Rallycross. Association football. Sailing. Being at the forefront of these industries is not normal for eg. Horlicks.

They manufacture energy drinks, but they're at home in the above industries. How weird is that?

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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by TeMPOraL on Wednesday April 05, 2017 @05:21PM (#14045739)
Not to mention the Felix Baumgartner jump[0], which was organized/sponsored by Red Bull.

[0] - https://en.wikipedia.org/wiki/Red_Bull_Stratos

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