That's the thing that pisses me off: if you're going to act a certain way, say so. I'm actually totally ok with a company that is going to act in its best interests (and not its customers), as long as they are up-front and clear that that's the case.

If you advertise that you're going to help people deal with their debt better, then that should be legally binding (regardless of what your fine print says), and a failure to do so should at the very least be illegal under false advertising laws, and I'd say more reasonably it should be considered breach of (implied) contract.

(IANAL, so clearly my terms are not meant in a strict legal sense, because I have no idea what I'm talking about.)