I believe "The Zen of Python" is one of the reasons for Python's success. I also believe that most "goals and values" that CEOs obsess over are bogus, but there's a kernel of truth that setting the philosophy for the company has a subtle, but strong effect.

Your skepticism based on who's speaking is warranted. After all, you shouldn't ask your barber if you need a haircut. Yet, maybe your hair stylist has the most expertise. Should you trust your dentist on how often you should get your teeth cleaned?