DuckDuckGo Sponsorship By The Numbers

Re:DuckDuckGo Sponsorship By The Numbers by ig1 on Thursday June 03, 2010 @03:00PM (#1402157)

$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?

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Re:DuckDuckGo Sponsorship By The Numbers by Prospect on Thursday June 03, 2010 @03:49PM (#1402306)

Hey ig1,

We have a pretty high reorder rate so the cumulative effect of the sponsorship will probably be more than double the initial sales.

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Re:DuckDuckGo Sponsorship By The Numbers by IgorPartola on Thursday June 03, 2010 @03:01PM (#1402167)

I imagine there's cumulative effect that will happen: the longer you are a sponsor the more customers that will attract. Also, these new customers might come back at a later date.

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Re:DuckDuckGo Sponsorship By The Numbers by epi0Bauqu on Thursday June 03, 2010 @03:08PM (#1402186)

The second sponsor (hostgator.com) has taken this approach. They're sponsoring for two months.

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