Re:Uber's experiment in behavioral science to subtly entice ...
by joelrunyon on Sunday April 02, 2017 @10:28PM
(#14020216)
Yes, but they only point that out AFTER you've requested the ride.
They give you 3 times that are all not the same thing (but are obviously insinuated to be).
1) It gives you the 3 minute estimate. 2) Then says that Joe is completing a ride 5 minutes away 3) And then he drops the person and they say he's 5 minutes away (this is 5 minutes after you initially requested).
You could make a case that they're technically not lying because [1] is an estimate, [2] is a truth and [3] is the actual, real ETA but the whole thing is obviously confusing, deceitful and makes for a terrible user experience.
I don't think this feature has much to do with behavioral science, more to do with combating the previous behavior which was drivers starting a Lyft ride as they get near the end of a Uber trip and vice versa.