In Uber's defense, the article doesn't mention much or anything that isn't covered in Business 101.

Encouraging drivers to locate in busy areas does not require behavioral science.

Not employees. Free agents, totally independent contractors.

Who have no control over their work schedule or fares among other things. They're technically contractors but the super court in California has ruled otherwise.

they probably control their work schedule, but not fare?

> This is a pretty troubling way to phrase using behavioral science to manipulate your employees.

Isn't this pretty common across all companies? Can the HN modifying the ranking of articles be categorized as user manipulation and evil?

I didn't say manipulation was evil, just pointing out that manipulating someone and calling it love seems more like abuse than love.