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Re:Samsung’s biggest challenge now is Google software, not A... by tyingq on Sunday April 02, 2017 @11:45AM (#14017549)
Even if the software is bad, it can still add stickiness.

Switching away from a Samsung phone would introduce unfamiliarity, so the user might perceive the better vanilla apps as bad.

That said, Samsung's main reason for all of this is probably to gain some leverage against Google's fairly aggressive licensing terms. If they can threaten to release a Google free Android device, they have something to negotiate with.

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