I'm spending a lot more of my time looking at community behaviors online, moderation and moderation evolution, and any papers which cover this area.
This stuff is virulent.
I think we might be headed into a dead cat bounce period in the near future - a lot of people have become aware of this now, and the idea is obviously disseminating a lot more.
(3-4 years ago, I never saw this idea summarized and shared in a single piece, vs multiple times in the last 3 months.)
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The fundamental motor, the gameplay loop which drives this is the degradation and competition in the media sector.
Competition for ads, consolidation, along with management targets would force magazines/papers to move towards language which would grab a larger audience and more attention.
And then you have the partisan right wing groups, created because they kept saying that the entire media is a liberal conspiracy.
Interesting. And like drugs, people reach for fake news because they don't like reality.
So maybe the real question becomes: Why is reality so unsatisfying for so many people? It seems like there's an emotional gap that people try to fill with drugs, and a somewhat-emotional-and-somewhat-cognitive gap that people try to fill with fake news.
This reminds me of "Escape From Reason" by Francis Schaeffer.
There's plenty of good healthy center to right news. The garbage, left and right, is for consumption by the foolish. It also serves as inflammatory material to be used by extremists of the opposite ilk.
Don't fall into the trap of believing that, simply because a news source (no matter how loud) is present that any particular group of people takes it seriously.
The interesting thing about this process is how deliberate and effective it is -- and I think, if you spend time on these right-wing forums, like yourself, you start to realize that nobody has been "duped," these people aren't fools, they are eager and willing participants in engineering a state of mass delusion. This was very apparent to Deleuze who grasped this very clearly:
Like the war on drugs it is nonsensical to focus on the supply when the demand is so great. A population addicted to fake news, a population that wants to be propagandized, a population that will gather online in forums and message boards and self-propagandize, is going to find and consume fake news and generate conspiracy theories no matter what.And I think a liberal society has to let this happen. It's not like China, the State is not going to deploy its own highly-trained, well-paid "media operatives" to find and destroy this alternative media ecosystem while lavishly funding the official media ecosystem. The whole point of liberal society is that desire is allowed to run its course.
[1] https://techcrunch.com/2017/03/19/as-hyper-conservative-medi...
[2] http://www.cjr.org/analysis/breitbart-media-trump-harvard-st...
[3] https://www.buzzfeed.com/craigsilverman/how-macedonia-became...