The subtlety missing is that the 'chat room' scandals were (at least in part) conducted on Bloomberg's own platform[1] And that one of the 'big brother-like databases' was the one their journalists used to write articles based on how their clients used their platform [2] The article doesn't really touch on the publisher's skin in the game other than mentioning how compliance friendly their chat now is. Hmm...

[1] http://www.bbc.co.uk/news/business-21358362

[2] https://mobile.nytimes.com/2013/05/13/business/media/bloombe...