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A comment on Chase had ads on 400k sites, then on just 5k, with same results. Parent comment

Re:Chase had ads on 400k sites, then on just 5k, with same r... by douche on Thursday March 30, 2017 @08:09AM (#13994655)
Podcast advertising is really not the same as the ad networks on a blog or website. It's far more analogous to the advert spots that radio does.

It doesn't even need to be particularly native advertising. I've listened to a bunch of ads on Dan Carlin's Hardcore History that are completely unrelated to the subject of the podcast.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by AndrewUnmuted on Thursday March 30, 2017 @08:49AM (#13994867)
I believe you're mistaken. At the end of every Hardcore History episode, Dan Carlin recommends an Audible book related to that day's topic. It doesn't get more native than that.

Also, the comment I was responding to was using YouTube ads as an example, which are temporally inserted, very similar to podcast and radio ads.

When media consumption demands true engagement of both time and attention, the ad quality improves. Even the best niche digital video content on YouTube is too low-brow to offer a comparable experience to viewers. Again - the medium is the message.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by douche on Thursday March 30, 2017 @09:07AM (#13994981)
That might be. For some reason I was thinking he usually pumped squarespace or something like that at the end of episodes.

It reminds me a lot of the spots that the local sports radio station uses

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