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A comment on Chase had ads on 400k sites, then on just 5k, with same results. Parent comment

Re:Chase had ads on 400k sites, then on just 5k, with same r... by rtpg on Thursday March 30, 2017 @05:48AM (#13994045)
and now have 12000 billing portals to manage? 12000 different sites to update every time you update your ads?
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by idunno246 on Thursday March 30, 2017 @12:25PM (#13996755)
actually a lot of them still use google, which can also run private deal ads.
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by mozumder on Thursday March 30, 2017 @09:43AM (#13995243)
Yes. This is how it was done during the magazine era.
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by rtpg on Thursday March 30, 2017 @09:38PM (#14000588)
Rarely. It was usually an ad agency that would do the actual deals to get things into magazines.

You could always contact a single magazine, but big corporations would let their ad agency handle distribution

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by adrianN on Thursday March 30, 2017 @11:09AM (#13996032)
Did anybody advertise in 12000 magazines?
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by mozumder on Thursday March 30, 2017 @05:57PM (#13999244)
If you include international magazines and newspapers, then yes.
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by imaginenore on Thursday March 30, 2017 @09:49AM (#13995299)
Just give them your ad code (a JS snippet), this way you control your ads.

Billing is a solved problem too, no?

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by dpark on Thursday March 30, 2017 @12:00PM (#13996534)
> Billing is a solved problem too, no?

No. Billing is a huge pain in the ass. Negotiating price with each site is a huge pain in the ass. Building a reliable JS snippet that works everywhere and that these sites will trust is also a huge pain in the ass. Everything about dealing with 5k sites manually is a pain in the ass, which is why ad networks exist in the first place.

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