I don't understand why you are being downvoted. You didn't say you liked that the new plans offer very low data / dollar or that you have to pay more to tether (despite the fact that we are now being charged per bucket), you simply stated (correctly) that there is no such thing as "unlimited." More companies ought to outright state the limits to their plans / services (e.g., Gmail and its exact storage amount versus Yahoo Mail and its "unlimited storage").