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Re:Uber is ending its services in Denmark by kafkaesq on Tuesday March 28, 2017 @10:05PM (#13982712)
There's nothing about Uber's business model that says they have to be cheapest or have a monopoly. The only reason they choose not to do that is ambition (or greed if you're being less generous to them).

Except that greed isn't just a complicating factor to their business model; it is their business model, basically. Or more specifically -- as has been widely noted by observers; and may even be present in their own statements -- the (perceived) paramount need to obtain a globally dominant market share -- or slip quickly into irrelevance.

It's even in their name, after all: über alles. And if a few rules need to be broken -- or employees' careers/and or personal lives severely hobbled along the way -- so be it.

† A position that historically has been difficult to obtain in similar service sectors, even locally, without corruption and/or a state-enforced monopoly. But for Uber, apparently, has become a life-or-death mission to attain.

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