This is pretty awesome. The system is smarter than I thought when I saw it in-store.

Since the tags are networked with infrared, they can flash on command. For example when store employees are trying to find a particular product for stocking, or retrieving it for a delivery order (example safeway.com delivery).

http://www.pricer.com/en/Solutions/Store-Manage-Solutions/

https://www.youtube.com/watch?v=rrtO8qVmezM