Lack of standards holds things back when companies need to make a very large investment and need to know over what timeframe it will work. These standards could be in place for a long time. The "D" cell battery standard is over a hundred years old.
As long as battery life, size and weight are all important to the buyers, manufacturers would rather put in the extra customization work to get a competitive advantage.
Compete on quality (life, weight, cycles, etc) within the bounds of a modular standard.
Referring to the PC industry, the availability of standard components marked the death of the premium desktop business, since these days anyone with two hands and a screwdriver can bolt together a desktop as good as any other. That's great for customers, not so good for incumbents like IBM.
>The leaders will either fight or snub standardization.
I'll still claim that my PSU analogy applies. The leaders exist because of and welcome the standards. Those that fight and snub will certainly not be leaders.
Here in China this is essentially the situation for the huge fleet of e-bikes from various manufacturers.