Getting more upper-middle class shoppers... Well, not having crap produce and meat in your "super" walmarts would be a great start... Despite all the marketing efforts I don't buy anything that is "fresh" at walmart, because every time I do or look, I'm disappointed. Their buyers (I mean Walmart's buyers, not their customers) must really just be at the bottom of the barrel.

The last time I bought meat at walmart, a sirloin roast, looked great in the package, wasn't even what I was looking for, but got it... after I got it home and out of the package, turn it over, and it's nearly 1/3 silverskin and fat. That wasn't even the first time.. never again. Same goes for produce in general.

Ahh, but we're talking about fashion, clothes and more... well, as long as you're targeting broad markets, you'll have issues there too. Walmart is the effect of a race to the bottom.. squeezing out every margin other than their own... same goes for Amazon of course lately.

I'm not saying it should be legislated away, but just loosing myself and others as customers.