Re:LA Times and ads
by jedberg on Sunday March 26, 2017 @12:28AM
(#13959146)
> who knows why they have multiple overlapping ones.
Different ad networks use different provider's numbers to determine how much to charge for ads based on which traffic tier you're in. If you don't use them all, then you can't sell on that network, or you get a really bad CPM. And none of them seem to trust Google's numbers except Google, even though those are far more accurate than any other provider.
Different ad networks use different provider's numbers to determine how much to charge for ads based on which traffic tier you're in. If you don't use them all, then you can't sell on that network, or you get a really bad CPM. And none of them seem to trust Google's numbers except Google, even though those are far more accurate than any other provider.