If you get no response you can safely assume the answer is yes :-P

After I added the rule to try i didn't see the comment :)

I am on this like white on rice. TYVM!

I've looked for something that does this without luck and had been toying with making it myself at some point.

I call ricist when I see it. Some of my favorite rice is brown!

HA! As a joke, I originally had "Kardashian" as sample for things other than URLs :) So yes, it can but you might not hit all the variety of ways they can be presented or get false hits, especially with "Swift".

Edit: Here's a screenshot of Google after adding the rule and searching "Kardashian" http://imgur.com/a/ltuAk

> get false hits, especially with "Swift"

This is why machine learning was invented. Context smart blocking of annoying things.

Makes me thing of the cloud to butt plug-in (teehee) that changed every instance of the word "cloud" on a page to "butt."

"..Host your data in our high availability butt..."

It's my favourite plugin, and it often causes hilarious situations to occur when I forget it's on.

check Block M, that blocks Black M content https://chrome.google.com/webstore/detail/block-m-the-black-...

I'm going to use this to block any advertisements/PR from Apple, Google and Microsoft.

Thanks OP.