"Bros & Brittanys" is, at 32%, by far and above the largest group and described as "enthusiastic consumers".
I'd imagine many other "Lone Wolves" (a group I consider myself part of) enjoy the peace and quiet of a suburban environment; I don't like being surrounded by people. I enjoy living an atomized life where most of my social interaction is online.
I've actually met some New Traditionalists, too... actually, my legally-blind friend I mentioned before is one of the only people from college I know who's an outspoken political conservative, and his wife is even more conservative than he is. Every Sunday, his wife drives him to church in his rural hometown, and they spend the day with his family. Since he got married, he's only become more and more of an extreme religious conservative.
There is also some more evidence showing that younger Millennials are more conservative than a lot of people think: https://www.ketchum.com/pt-br/news/break-ranks-among-millenn...
And to be honest, I don't think the urban hipster Millennials are any different from Gen-Xers who identified as slackers and Baby Boomers who joined the hippie movement. As they get older, the majority of them are going to walk away from their countercultures and return to more traditional lives.
If you believe in Strauss-Howe generational theory, then once the current Crisis runs its course, Millennials are going to have the same role in the new status quo that the GI Generation had in the 1950s.
Either way Im sure I'll be dead by some preventable disease not covered by "new traditional" health insurance long before it becomes an issue. [0]https://en.wikipedia.org/wiki/Demography_of_the_United_State... [1]https://en.wikipedia.org/wiki/Marriage_in_the_United_States#...
Live fast, die young, make bank; that's the counter culture philosophy. A slow death as we watch our homes devalue in the burbs worked for our parents, but there's a growing wave of nihilism attracted to the other life urban living offers.