But note, it does not work for governments. They can, and will, put up a red banner instructing the user to install another browser (or in case of Firefox 52, explain how to disable updates so you can keep using NPAPI plugins).
irs.gov (Internal Revenue Service): Entrust CA
va.gov (Veterans Affairs) : Symantec CA
So if Symantec is the CA for a critical mass of government websites that won't abandon them, Google Chrome could lose this battle.
Without looking at traffic data (e.g Alexa), my intuition says the vast majority of web traffic is not government websites. If Veterans Affairs forces user to switch browsers, I'm guessing people would still use their Chrome browser for all the other websites because that's where all their bookmarks live.
As for non-government websites, I notice that Netflix.com currently has a Symantec Class 3 CA. I'm guessing Netflix would rather switch to another CA.
They don't have a formal proposal yet, such proposals take anywhere from 6-18 months to process once they come out, and so the IRS or Veterans Affairs won't be getting new certificates from them in 2017, but in 2018 that's definitely a possibility.
Of course, a US Federal Government CA in the Web PKI would be problematic for Google, Apple, Microsoft or Mozilla (all US corporations) to distrust later if things go wrong, this is doubtless why they ask to limit to one TLD, defusing concerns in advance...
I'm having a hard time thinking of a scenario where a large website concludes it's cheaper to convince web shoppers at ecommerce sites and web visitors at news sites to switch to Firefox/IE instead of the website just switching CA vendors.
If you're a website that wants to put up zero friction between buyers submitting their credit-card info and pay you money, why try to "educate" them? If you're a website that wants visitors to see your ads next to your journalists' stories, why make it more difficult than it has to be? Does Symantec as a CA offer up extra benefits that no other CA has such that it makes sense to "train" web visitors to switch browsers?
Of the millions of non-geeks that use Android phones, what % download and use Firefox instead of the default Chrome browser?