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A comment on Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck. Parent comment

Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by _pmf_ on Thursday March 23, 2017 @06:07AM (#13938515)
> This is the more artisanal version of that

So, it's in a paper wrapper bag with vintage font that displays a feel-good message? (Note: I'm susceptible to these kinds of marketing gags, but feel dirty when I buy something that turns out to be mediocre stuff.)

[ Parent | on HN ]
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by freese on Thursday March 23, 2017 @10:46AM (#13940156)
We're decidedly anti-artisanal coffee. Our mission is to take really good coffee and make it accessible and approachable to the mainstream coffee drinkers. My 83-year-old grandmother's friends in Finland are subscribers because they love how easy it is.
[ Parent | on HN ]