Bought 40, by the way, to give out. Will buy more if people love them.

Won't replace my whole-bean subscriptions, but will be a great way to get a good cup of coffee away from my home, and a great gift for my dad who likes instant coffee.

One suggestion: let us buy without a subscription, even if it costs 10-20 percent more. I don't want to subscribe to this service for the above reasons. :)

+1 for the non-subscription request. I've told a few people about Sudden few weeks earlier, and the subscription only option is a bit downer.

A pop-up store type experience in major coffee cities in N.America (including Canada pls.) would be a good way to get the word out about Sudden.

We've been planning a pop up for a while now. First one will probably be in SF, then hopefully around the continent!