Thanks for the comment! I hear ya. We're considering retail as an option in the future. Right now the subscription simply is the business model that makes sense for us - our current margins are too slim for retailers.

That makes sense. If you offered a batch where I could just buy a bunch and it stays good for a long while then I would definitely buy some in that model. That way I can simply stock some away and pull it out for trips or when I don't feel like making it / in a hurry etc.

If you want to hit the backpacker market get some freebies out to blogs like Andrew Skurka, Section Hiker, Adventure Alan, Gear Junkie, etc. I don't know that the market is big enough to target, but I suspect with how profitable REI is there may be something to it.

I'm not sure what the shelf life is currently… maybe a couple months?

Personally I subscribe for a similar use case and then just defer a week or two or skip on the months where I haven't used it all yet. Their subscription management options are very fine grained which is nice. I've been really happy with it so far.

These are all great - thanks! Although we don't advertise it on the website you can always email me and we can figure out something in terms of orders ;)

And one more thing, can you figure out a great instant creamer? I've tried many instant creamers and they all taste terrible. I really like the Coffeemate Natural Bliss creamer line, but I've had trouble finding an instant creamer that I like. Maybe it's out there and I just haven't found it yet.

Working on it. They're all really bad, and I'm pretty confident we can make something a lot better.

Another thumbs up for backpacking and back-country camping with little amounts of gear. I load up on the "slim" packs of coffee for these trips. Looking forward for Sudden if I can ever buy it without a subscription.