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A comment on Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck. Parent comment

Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by mark-r on Wednesday March 22, 2017 @06:34PM (#13935660)
A subscription also doesn't allow for any fluctuation in demand. If you're having a bunch of people over and want to offer them great coffee, how do you do that without depriving yourself for the rest of the month?
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Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by freese on Wednesday March 22, 2017 @06:50PM (#13935767)
Good point. It's a work in progress, and we're exploring what's the best model. You can always order me by emailing us. We just saw that having a one-off model completely cannibalized our new subscriptions.

Email me if you want to order a one-off and I can hook you up ;)

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Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by wcarron on Wednesday March 22, 2017 @07:18PM (#13935985)
Wouldn't that indicate that you are missing out on a significant portion of your market? Maybe I'm misunderstanding what 'completely cannibalized'means but, personally, I'd probably follow the money; because that's where your market seems to be. Subscriptions can be good, especially if your product is sticky, but why ignore the demand for single orders?

Perhaps having packs of 10/25/50 is a viable road. After all, what's so different about sending out kits monthly to a subscriber vs sending one out to someone who purchased a month supply as a test?

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