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Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by msencenb on Wednesday March 22, 2017 @06:30PM (#13935626)
My two cents from a sustainability perspective.

My girlfriend and I would never consider something like this due to the high volume of plastic involved. Can you make the containers compostable?

Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by zloof on Wednesday March 22, 2017 @06:33PM (#13935654)
Working on it. We do individual servings because they preserve freshness - that's the only reason we do it. It's hard for us to do compostable since we are still very small compared to your average consumer good, but we are 100% committed to doing it when we are big enough. We even have 2 sustainability advisors involved with the company.
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by mellamoyo on Wednesday March 22, 2017 @06:55PM (#13935814)
Cool. I'm not the one who originally posted the question but had the same one upon checking out the starting page. Great idea, something I would be interested in signing up for, but too much plastic at this point.
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by freese on Wednesday March 22, 2017 @07:08PM (#13935922)
Totally hear that. The tubes are recyclable and we are testing a programme where folks can send the back to us for re-use.
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by drstewart on Wednesday March 22, 2017 @07:35PM (#13936108)
+1 for this. The amount of waste in the current model is unfortunately a non-starter for me or my girlfriend.
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by freese on Wednesday March 22, 2017 @08:42PM (#13936524)
Gotcha!
Re:Launch HN: Sudden Coffee (YC W17) – Instant coffee that d... by blunte on Wednesday March 22, 2017 @08:33PM (#13936485)
Yeah, the amount of plastic waste here would eliminate a lot of the kind of thinking buyers you might normally get. Hope you find a solution, and hope you sell in Netherlands!