Regarding your Keurig comment. I really hated the amount of plastic waste going into landfills so I bought one of those plastic reusable cups. I wasn't impressed with the output or the work needed. I recently found Presidents Choice (large Canadian brand) has K cups for $0.50 a piece. They are compostable and made of spent coffee beans and other plant based material. If you are in Canada, go to your nearest superstore to test it out.

Costco carries San Francisco Bay coffee, which replaces the bottom 3/4 of the plastic K-cup with some kind of cloth filter. They claim it's less waste.

Thanks for the tip. I am not in a large city so if I can get it on Amazon in half-caf, I will definitely buy that.

Co-founder here - love the idea of having trial packets some place that's easier to buy, like Amazon. Will think on that.

We do want to make it a lot easier to try (see my comment above) - figuring out the best ways to do that.

Make it available S&S only on Amazon. People are a lot more comfortable setting up subscriptions through Amazon, and Amazon allows you to skip a month, bring forward, cancel, etc.

Use the same model as Soylent... they have a very good system.